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Hue.

Claim page

"Enhance sales using user-generated content effectively."

Case Study
Frequently Asked Questions
This company provides tools that simplify promoting products via customer-made content. Their technology helps brands use videos and reviews from real people to increase online sales by making these materials shoppable, thus turning viewers into buyers. They offer features like AI-driven personalization and automatic content organization, ensuring relevant user content boosts engagement and conversion rates.
Hue. Stated Claims
These are public claims Blurbs AI believes to have been made by Hue..
Higher engagement with UGC
Hue claims that by using its Shoppable Video and UGC solutions, Live Tinted achieved a 32% engagement rate.
Superior AI shade matching
Hue claims that Credo Beauty achieved a 92% AI shade matching accuracy, boosting confidence in their online shopping.
Boosted conversion rates
Hue claims that Fashion Fair increased conversion by 126% by using the TikTok trend #lipstickcolortheory in eCommerce.
BlurbSTAR Case Study
Laura Geller & Hue
Hue boosts Laura Geller conversion rates by 5.3%.
2.6%
Revenue per Visitor Increase
5.3%
Conversion Rate Increase
1.
Situation
Replacing Existing Technology Tools
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Existing tools underperforming in engagement metrics.
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Need to enhance customer shopping experience.
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Desire to better serve mature skin needs.
Laura Geller Beauty, known for its products tailored for mature skin, faced challenges with its existing shade matching quiz and virtual try-on tools from Revieve. These tools were not delivering the desired engagement and conversion results. With an ambition to better cater to their customers, Laura Geller sought a solution that could provide a more engaging and informative shopping experience. They aimed to replace outdated technology with a more dynamic and customer-oriented platform.
2.
Task
Test New Interactive Solutions
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Conduct A/B test over four weeks.
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Compare Hue against existing tools.
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Measure engagement and conversion rates.
Laura Geller's task was to evaluate the effectiveness of Hue's Shoppable Video Module & Quiz compared to their current platform. They initiated an A/B test on their website, splitting traffic 50/50 between Hue's interactive solution and their former tech tools. The goal was to measure improvements in customer engagement, conversion rates, and revenue per visitor by offering a personalized shopping experience that allowed customers to see videos of real people using the products, thus making shade selection easier.
3.
Action
Implement Shoppable Video Module
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Integrated video module across key pages.
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Replaced old tools with Hue's solution.
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Focused on educational and engaging content.
Laura Geller implemented Hue's Shoppable Video Module on three foundation product pages. The new tool utilized real-user generated videos and quizzes to engage visitors. Over four weeks, they replaced their existing shade matching quiz and virtual try-on apps with Hue's innovative tools aimed at providing relevant and engaging content. The action plan focused on integrating these tools seamlessly across both desktop and mobile platforms, enhancing customer interaction and offering educational content to help customers make informed purchase decisions.
4.
Result
Achieved Higher Conversion Rates
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Conversion rate increased by 5.3%.
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Revenue per visitor saw a 2.6% boost.
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Engagement rate rose to 26% from 3%.
The integration of Hue's Shoppable Video and Quiz drastically improved Laura Geller's conversion rates, reporting a 5.3% increase compared to the previous tools. Additionally, there was a notable 2.6% increase in revenue per visitor. The implementation facilitated deeper customer engagement, with 26% of visitors interacting with the new video tools, a significant rise from just 3% with older platforms. Moreover, the interactive quizzes provided upselling opportunities, contributing to enhanced overall sales.
Keywords
LAURA GELLER
SHOPPABLE VIDEO
UGC SOLUTIONS
A/B TESTING
CONVERSION RATE
CUSTOMER ENGAGEMENT
REVENUE INCREASE
SHADE MATCHING
ECOMMERCE IMPROVEMENTS
BEAUTY MARKETING
Hue.
Website
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