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Blip

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"Flexible self-serve digital billboard advertising platform."

Case Study
Frequently Asked Questions
This company allows you to display ads on billboards without long-term commitments or minimum spend requirements. Advertisers can choose locations, set budgets, and upload designs easily. The service targets varying advertising needs and budgets, facilitating quick campaign launches. It ensures your ads are eye-catching and starts running them as soon as they’re approved, making business growth efficient.
Blip Stated Claims
These are public claims Blurbs AI believes to have been made by Blip.
Flexibility and affordability
Blip claims that they offer digital billboard advertising with no minimum spend and no long-term contracts, promising just results.
Widespread exposure
Blip claims that their billboards provide impactful exposure, making businesses appear big and bold, unlike social media.
Ease of use
Blip claims that their digital billboards make advertising easy with simple steps to select location, budget, and upload design.
BILLBOARDS
OUTDOOR ADVERTISING
DIGITAL BILLBOARDS
DIGITAL BILLBOARD ADVERTISING
SELF-SERVE PLATFORM
NO MINIMUM SPEND
FLEXIBLE SCHEDULING
REAL-TIME APPROVAL
BlurbSTAR Case Study
Pepper Entertainment & Blip Billboards
Blip enables cost-effective, flexible billboard advertising for Pepper.
45%
Increase in market reach
30-50
Shows on sale monthly
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Need Flexible Billboard Advertising Approach
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Seeking cost-effective advertising across diverse regions.
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High minimum spend on traditional billboards.
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Priority on flexibility in smaller markets.
Pepper Entertainment faced a challenge in advertising their concerts cost-effectively across the nation. As one of the leading independent concert promoters, they produced live events in various regions, such as the Midwest, Great Lakes, Southeast, and more. Their primary issue was finding a billboard service that offered flexibility and reach without requiring high minimum spends, especially in smaller markets where traditional options often became financially unfeasible. The solution needed to accommodate varied budget allocations and provide enough impressions for their low-budget shows.
2.
Task
Deploy Efficient Billboard Advertising Strategy
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Seek budget-adaptive advertising solutions.
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Optimize campaigns across diverse market phases.
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Enhance reach in rural and new areas.
Pepper Entertainment aimed to leverage a billboard advertising solution that could address their diverse market needs without extensive financial burdens. The critical task was to find a provider that allowed them to adjust budgets quickly, upload creatives seamlessly, and focus advertisements on close-to-show campaigns when necessary. This approach needed to support multiple campaign phases namely announcement, middle, and closing stages. Additionally, expanding their advertising reach into new and rural markets was also a key objective.
3.
Action
Implement Blip's On-Demand Billboard Solution
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Adopted Blip's self-service advertising model.
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Phased campaigns for effective budget use.
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Expanded reach to underserved markets.
Pepper Entertainment discovered Blip in 2018 and immediately saw its potential. Blip's self-service model and on-demand pricing matched Pepper's need for an adaptable and scalable advertising method. The platform's flexibility enabled timely budget adjustments, creative uploads, and targeted advertising across numerous key locations. By implementing the phased campaigns strategy using Blip, Pepper could develop focused promotions at various critical stages of their events. This empowered them to execute cost-effective campaigns with significant reach even in markets where billboard advertising was traditionally rare.
4.
Result
Elevated Brand Presence and Engagement
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Improved ad consistency and impact with Blip's specs.
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Expanded access in financially restrictive markets.
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Integrated Blip in multi-channel strategies effectively.
Blip’s platform dramatically enhanced Pepper Entertainment's advertising capabilities. With its intuitive design specifications, Pepper ensured consistent and visually impactful ads. The flexibility of Blip allowed advertising in budget-tight markets such as Sioux Falls and Grand Junction, contributing to successful events like the REO Speedwagon concert and Billy Currington shows. These efforts resulted in a strong market presence, heightened brand visibility, and effective multi-channel strategy integration. By combining Blip with other promotional channels like radio and social media, Pepper reinforced consistent brand exposure. Blip turned into a 'hidden weapon' in their advertising toolkit.
Keywords
PEPPER ENTERTAINMENT
CONCERT ADVERTISING
FLEXIBLE BILLBOARDS
BLIP BILLBOARDS
COST-EFFECTIVE ADVERTISING
RURAL MARKET ADVERTISING
MULTI-CHANNEL STRATEGY
ON-DEMAND PRICING
SELF-SERVICE PLATFORM
BILLBOARD REACH
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