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Intersection

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"Advertising through digital and physical public spaces."

Case Study
Frequently Asked Questions
This company offers marketing solutions connecting brands with people by leveraging outdoor advertising in urban areas. It enhances public spaces with digital technologies, targeting city dwellers, travelers, and commuters. By promoting through various touchpoints like transit systems and airports, they increase brand awareness and engagement, driving positive results for national and local businesses in diverse markets.
Intersection Stated Claims
These are public claims Blurbs AI believes to have been made by Intersection.
High-impact media offerings
Intersection claims that their Expedia OOH campaign elevates brand recall 47% compared to competitors, proving its effectiveness.
Significant audience engagement
Intersection claims that their Pharma brand campaign saw a 75% lift in prescription performance due to strategic placement.
Revenue-driven ad strategies
Intersection claims that an online grocery delivery brand saw 144k in incremental revenue from their OOH campaign, outperforming rivals.
DOOH
BILLBOARDS
DESTINATION MEDIA
STREET MEDIA
AIR MEDIA
TRANSIT MEDIA
OUT OF HOME ADVERTISING
PUBLIC SPACE COMMUNICATIONS
DIGITAL SIGNAGE
TRANSIT ADVERTISING
AD CAMPAIGN PERFORMANCE
CONSUMER ENGAGEMENT
BRAND EXPERIENCE
URBAN MEDIA SOLUTIONS
TECHNOLOGY INTEGRATION
BlurbSTAR Case Study
Expedia & Intersection
Expedia boosted brand via strategic outdoor campaign.
11%
lift in brand consideration
14%
increase in likelihood to book
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Expedia Aims for Brand Lift
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Target cities: New York and Philadelphia.
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National travel surge presented a key opportunity.
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Key focus: Increase brand awareness and consideration.
In the bustling markets of NYC and Philly during 2023, Expedia aimed to boost its brand presence significantly. Despite being an established brand in the travel sector, Expedia identified the growing influence of urban audiences amidst a national travel surge as a pivotal opportunity. The core situation involved leveraging outdoor advertising to not just maintain, but elevate brand awareness and consumer consideration. This strategic necessity arose from the need to capitalize on urban engagement, making their comprehensive travel packages and services more noticeable amidst the dynamic advertising environments.
2.
Task
Crafting High-Impact Campaign
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Select high-traffic areas for ad placement.
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Highlight core services: packages, resorts, last-minute book...
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Enhance daily commuter engagement with strategic messaging.
Expedia's task was to implement a highly visible and engaging campaign that could enhance brand awareness and consumer consideration. To achieve this, they opted for a dual strategy focused on high-impact digital and static media placements in heavily trafficked urban areas. They aimed to dominate commuter pathways with strategic messaging centered on their signature offerings: travel packages, resort reservations, and last-minute bookings. The task involved not only catching the eyes of daily commuters but also embedding the Expedia brand deeper into consumer lifestyles, thus lifting overall consumer association with their travel services.
3.
Action
Effective Use of Urban Media
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Implemented digital kiosks along busy streets.
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Station domination focused in key transit hubs.
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Collected audience feedback via post-campaign surveys.
Expedia executed their plan by placing digital kiosks and implementing station domination in key transit locations around NYC and Philadelphia. This action included deploying engaging and visually impactful ads that resonated with urban dwellers' daily routines. The campaign involved utilizing both digital and static OOH media to maximize reach and engagement, meticulously—tailoring content to resonate with potential travelers. Furthermore, Expedia conducted post-campaign surveys among exposed audiences to measure ad recall and perception changes, using these data insights to realign their marketing strategy effectively.
4.
Result
Metrics Exceeded Expectations
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Brand awareness boosted by 7%.
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Ad recall exceeded industry benchmarks by 13%.
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Positive sentiment toward Expedia increased by 13%.
Expedia's OOH campaign successfully surpassed its goals, with a significant impact on several fronts. Brand awareness increased remarkably, as evidenced by a 7% uplift noted through consumer surveys. Impression scores also rose, with 77% of viewers indicating a more positive outlook on Expedia after campaign exposure, a 13% improvement. Additionally, ad recall soared at 47%, substantially outpacing industry benchmarks by 13%. These results fed into business growth metrics, including an 11% lift in consumer consideration and a 14% boost in the likelihood of bookings. Ultimately, Expedia demonstrated the potent synergistic effect of a well-executed OOH campaign in maintaining and enhancing brand momentum in urban markets.
Keywords
EXPEDIA
OOH ADVERTISING
BRAND AWARENESS
CONSUMER CONSIDERATION
NYC
PHILADELPHIA
TRAVEL PACKAGES
TRANSIT MEDIA
DIGITAL KIOSKS
STATION DOMINATION
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