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Deployed branded vehicles for impressions.
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Tracked exposure with advanced analytics.
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Executed targeted online ads.
Zoom and Wrapify collaborated to launch a strategic retargeting campaign. The process began by deploying branded vehicles in strategic locations where Zoom's potential users were concentrated. These vehicles acted as moving billboards, generating significant offline impressions. Wrapify then leveraged its advanced analytics to track these impressions, capturing anonymized data on individuals who had been exposed to the ads. With this information, they executed highly targeted online advertising campaigns, reaching users with tailored messages based on their interaction with the mobile billboards. This approach ensured that Zoom's advertisements were engaging the right audience at the right time, significantly enhancing conversion opportunities.