Blurbs Logo
Brand Sign in / Sign Up
Built on Trust
Vendor? Join Us
Blurbs Logo

creativex

Work Here?

"Analytics for assessing creative marketing campaigns."

This company provides analytical tools to evaluate the quality and impact of marketing content. They help businesses ensure consistency, brand protection, and adherence to creative standards on various platforms for improved effectiveness and audience engagement.
Blurbs Privacy Guarantee
Contact creativex Anonymously
Delayed Response
creativex Stated Claims
These are public claims Blurbs AI believes to have been made by creativex.
Improved Return on Ad Spend
CreativeX claims that Nestlé saw a 74% lift in ROAS for all ads with a high CQS on Meta Platforms.
Significant Brand Recognition Rise
CreativeX claims that Bayer experienced a 107% average increase in brand lift for all ads with a high CQS on YouTube.
Enhanced Purchase Intent Metrics
CreativeX claims that Haleon achieved a 22% gain in purchase intent by optimizing communications before launch.
BlurbSTAR Case Study
Henkel & CreativeX
Enhance creativity with analytics for impactful digital marketing.
50%
Sales Lift from Creative
21,000
Ads Published Last Year
1.
Situation
Digital transformation for global brands
→
Enhancing creativity with data integration
→
Focus on optimizing consumer touchpoints
→
Combining creative and analytical thinking
Henkel's digital brand marketing is undergoing a transformation, led by Eike Wobker, aimed at enhancing creativity through analytics. The objective is to create a synergy between creativity and data analytics to optimize consumer touchpoints and set digital benchmarks. Wobker's approach involves combining left and right-brain thinking to ensure that Henkel's advertising not only stands out visually but also drives results by resonating with consumers.
2.
Task
Merge analytics with creativity
→
Use data to enhance creativity
→
Inform future campaigns with insights
→
Achieve business objectives through creativity
Eike Wobker's primary task is to integrate creativity and analytics to drive digital marketing excellence across Henkel's global brands. This involves leveraging data to enhance creativity without limiting it, using historical creative work to derive insights that inform future campaigns, and ensuring creative work not only looks good but also achieves business objectives by strengthening brand equity, fostering loyalty, and driving ROI.
3.
Action
Implement AI, machine learning
→
Employ AI for real-time optimization
→
Integrate brand content into AI platforms
→
Track ads for quality and performance
Under Wobker's leadership, Henkel is employing AI and machine learning to personalize and optimize creative assets in real time. This technology enables Henkel to deliver engaging content at each consumer touchpoint more effectively. By integrating brand content into conversational AI, Henkel is also addressing the evolving digital landscape, driven by tools like ChatGPT, while tracking all ads for quality and performance to ensure adherence to creative guidelines.
4.
Result
Drive impact and conversion
→
Creative contributes over 50% sales lift
→
Significant results from quality improvements
→
Linking metrics to evaluate campaign effectiveness
The focus on creative excellence has resulted in Henkel publishing 21,000 ads with a record media spend, leading to a significant sales lift with creative contributing over 50%. Even marginal improvements in Creative Quality Score yield significant results across all global brands, highlighting the importance of adhering to creative standards. Going forward, Henkel plans to link ad metrics to creative quality, offering a deeper understanding of campaign effectiveness.
Keywords
DIGITAL TRANSFORMATION
DATA-DRIVEN CREATIVITY
CREATIVE EXCELLENCE
BRAND EQUITY
AI PERSONALIZATION
CREATIVE ANALYTICS
ADVERTISING IMPACT
CONSUMER TOUCHPOINTS
CREATIVE QUALITY SCORE
MARKETING OPTIMIZATION
The Blurbs FAQs
Frequently Asked Questions
creativex hasn't answered their category questions yet.
1.
What types of creative formats do you support (static, video, HTML5, dynamic, etc.)?
creativex has not completed their Blurbs FAQs
2.
Does your platform offer AI-driven creative generation, and how does it work?
creativex has not completed their Blurbs FAQs
3.
Can your CMP dynamically personalize ads based on audience data and real-time triggers?
creativex has not completed their Blurbs FAQs
4.
How does your platform integrate with our existing ad stack (Meta, Google Ads, TikTok, Amazon DSP, etc.)?
creativex has not completed their Blurbs FAQs
5.
What automation features do you offer for ad production and scaling?
creativex has not completed their Blurbs FAQs
6.
Do you provide performance analytics and creative insights to optimize ad effectiveness?
creativex has not completed their Blurbs FAQs
7.
How does your platform support brand consistency and creative collaboration?
creativex has not completed their Blurbs FAQs
8.
Can your platform generate multiple creative variations for A/B testing and automated experimentation?
creativex has not completed their Blurbs FAQs
9.
How does your CMP handle privacy compliance, asset security, and first-party data integration?
creativex has not completed their Blurbs FAQs
10.
How does your platform support omnichannel creative distribution (display, social, CTV, email, retail media, etc.)?
creativex has not completed their Blurbs FAQs
creativex
Website
Back to Top
© 2025 Blurbs
Privacy Policy